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Ezine Articles
Publish
these articles in your ezine and insert YOUR affiliate
link
in the provided resource box at the end of each article.
Article One
How to Sell 300% More of Your Product
in 72 Hours Than You Did All Month
Microwave marketing.
You pop your advertising
into a machine, press the "Submit", er, "Start" button and in just a few
seconds...
...voila!
The door swings open and out pours a hot helping of sales.
Sounds good, huh?
Kind of makes my mouth water just thinking about it. Is it possible?
Why not?
We live in a world
that has "instant" pudding, "instant" cameras and "instant" credit.
Why not "instant" traffic?
Not only is it possible,
but it is not all that complicated to achieve. How about a crash
course in "microwave marketing"?
Most experts agree
that advertising in ezines is the quickest way to effectively generate
website traffic and sales. However, it presents its own share of
problems...
1. Ezine advertising
is incredibly popular which means most ezines are becoming flooded with
classified ads. The average ezine reader sees hundreds of headlines
and classifieds a day, usually taking nothing more than a glance in their
direction. How is your ad going to stand out?
2. Solo mailings
(classified ads sent alone to the newsletter subscriber base) are very
effective, but many small business owners find them too pricey for their
budget. With so many options, which ezines should you advertise in
without overspending?
3. The best way
to draw traffic and ultimately, sales from ezines is to write and
submit articles for publication.
After all, the article, the content, is the central focus point of an ezine.
But, not everyone is a writer.
So, how can the
owner of a small to medium-range internet business, who doesn't write,
effectively generate profits with ezines? By developing a joint-venture
with ezine publishers, that's how. And not just any ol' joint-venture
- one that works, works well, and works virtually every single time it
is proposed.
By following a
simple, 6-step formula, you can literally have hundreds of ezine publishers
actively promoting your product to their subscriber base in a matter of
days.
Let's get you
started, shall we?
1. Set the right
goal. Learn this unchanging truth about doing business on the
web: If you do not set a goal to shoot for, you will aim in the wrong
direction. I guarantee it. Your joint venture must have a purpose.
It must have some specific function it exists solely to perform. Ask yourself
one very simple question...
...what is it
that you want to accomplish with your joint venture?
Now, the overwhelming
answer I receive is "make a lot of money." Perhaps to your
surprise, that IS NOT the right goal. Granted, an increase in sales
is a secondary goal, but there are a couple of more important goals for
an ezine joint-venture project that you must consider...
(a) Securing lifetime
customers that will continue to do business with you year after year. The
primary objective of this joint-venture is to establish a business relationship
with new customers. Customers who soon gain confidence in your products.
Customers who soon grow to trust in you and respect your suggestions and
input. Customers who will continue to fund your vacations and
contribute to your retirement account long after the joint venture has
fizzled out.
Build a customer
database. That is goal number one. Aim in that direction.
(b) Recruiting
new affiliates who will actively promote your products and services.
For several years, I struggled with how to advertise online. What
techniques should I try? Where should I spend my advertising budget?
What works and what doesn't? I wanted to try everything but realized
very quickly that this was impossible.
Then, the almost-burned-out
light bulb begin to flicker a bit, and a light went off in my mind.
I need affiliates. I need hundreds of affiliates promoting my product
for me. I need affiliates who will try all of the different techniques
that I don't have the time or money to try. The reality of the web
is this - an affiliate program is THE absolute best
way to see significant growth in your
sales, hands down. Nothing else comes close.
Build your marketing
sales force. Put a big bull's eye directly on top of your affiliate
program. Take aim and fire away.
2. Develop a contact
list. After you have established that your goal is to generate some
immediate sales and build your future sales, it's time to develop a list
of ezine publishers that you will contact with your joint-venture proposal.
While there are several quality directories online where you can find ezines
listed along with publisher contact information, I suggest you start with
a couple of "ezine swap" directories.
The reason that
I recommend my clients start with ezine publishers who participate in ad
exchanges is simply that these publishers have already expressed an interest
in working together on a joint-venture of some type. An ad exchange
is one of the simplest forms of a joint-venture. Any ezine publisher
who participates in these types of exchanges is likely to be open to the
idea we are going to be proposing.
There are several
nice directories of publishers who participate in ezine ad swaps online.
Terry Dean has
a nice listing at http://www.bizpromo.com/ezinetrades.htm
The E-Publishers
Resource Book has a directory in ebook form for download at
http://www.cyberprofits.net/download/erb.exe
Freezineweb.com
has an extensive directory found at http://www.freezineweb.com/ad-swaps1.html
These directories
should give you a database of about 700 ezine publishers to begin approaching
with your joint-venture idea.
3. Create an irresistible
offer. Herein lies the MOST IMPORTANT part of the joint-venture process.
You simply must put so much tantalizing bait onto your line that the fish
have no choice but to take a bite. Don't be afraid to let the ezine
publisher get more out of the initial trade that you do. In fact,
if you don't, then your joint venture may be a failure. You simple must
make an offer that is so overwhelmingly attractive to the publisher that
they would have to be insane to pass it up. Make it lop-sided in
their favor.
Remember, your
primary goal isn't to make immediate profits, although you will generate
sales with the joint-venture. Just remember that it doesn't matter
if the publisher receives a greater portion of the profits on the initial
trade...
...you will gain
lifelong customers and new additions to your reseller team. Both
of which will earn you much more over the long haul than you give up in
the beginning.
So, how do you
create an irresistible offer? Every ezine publisher is looking for two
things:
(1) Quality
content to pass on to their subscribers, and (2) A method of generating
income for themselves. Develop an offer that meets those two criteria
and I GUARANTEE you that you will have ezine publishers forming a line
in front of you fast enough to make your head spin.
Just as an example,
let me share with you a joint-venture proposal that I pitched recently
to several hundred ezine publishers. I followed the exact steps you
are reading in this article. When I approached the ezine publisher,
here is what I
proposed...
I wanted them
to send a solo mailing to their ezine subscribers promotiing my new web
marketing product. Included in the mailing was a FREE password
for all of their subscribers to access a private site we developed at no
cost to themselves. This private site was stocked with a handful
of very helpful web marketing goodies. By doing this, I met criteria #1
- provide quality content for the subscribers. Now, here is the offer
I made for the ezine publisher - the method of generating income for themselves.
First, the solo mailing that was sent would have a reseller id number assigned
to the ezine publisher. Any sales that came in would automatically
earn
them a 50% commission. Secondly,
I gave them reprint rights to an ebook that I wrote and am currently selling
online - another way for them to generate sales. Thirdly, I gave
them a free copy of the new web marketing product that was the
subject of my solo mailing. (a $39.95
value) And, finally, I gave them a free copy of an
incredible internet marketing course that
I purchased reprint rights to. (a $29.95 value)
How many of you
ezine publishers could turn that down?
Needless to say,
the joint-venture was a total success. On the surface level,
it looks very one-sided. But I ended up making a tidy sum of profits
from the solo mailing, established a sizable database of new customers
(some of which have already purchased back-end products), and established
a couple dozen new
affiliates. (One guy has already
sold 13 units in less than 48 hours.)
This is a joint-venture
that I will be benefiting from for years.
Make your
offer irresistible. Don't be afraid to let the ezine publisher get
more from the initial trade. Cast your line out there and start reeling
'em in!
4. Approach your
potential partner. You've got a gameplan. You know where you
are headed and you have a contact list
of publishers who will help you get there. Your offer is so outstanding
that you've almost talked yourself into taking a bite of the darn thing
yourself. Everything is in place. Now, you need to approach
those on your contact list. When you do, remember three things...
(a) Personalization. Always, always,
always (did I mention "always"?) personalize your correspondence with a
new potential partner. Never send a mass mailing to hundreds of ezine publishers
addressed to "Dear Ezine Publisher" or "Dear Sir." My first name
isn't "Ezine" and my last name isn't "Publisher." Get it right or
get
yourself a new JV partner. You will
always (there's that word again) get a much better response by personalizing
your correspondence. Do your research. Mention the name of
their ezine. Comment on their articles or something about their website.
After all, you are about to become partners. Get it started
on the right foot.
(b) Presentation.
Always, always, always (I see a pattern forming ;-) check your email BEFORE
you send it for typographical, grammatical and formatting errors.
Send yourself a copy of it before mailing it out. Proofread it carefully.
Or, better yet, have someone else proofread it. Make sure that your
lines don't break off in mid sentence. No reputable ezine publisher
wants to do business with a third grader. Make sure your presentation
doesn't look like you created it with a box of crayons.
(c) Profitability.
Always, always, always (good grief, I sound like a broken record) stress
how beneficial the joint-venture will be for the publisher. Remember,
you've already convinced yourself that it's a great deal. You're
halfway there. ;-) Now, it's your job to sell it to the ezine publisher.
Stress the benefits. Reinforce that
there are no drawbacks. Convince
the publisher it is a must-win situation.
If your JV proposal
is a winner, many of the ezine publishers will get right on it. I
have literally sold more product in the first 72 hours of a joint-venture
than I previously sold during the entire month. It's time to
open the microwave and dive in!
5. Work
the back-end. Within just a few days sales, will begin to come in.
New affiliates will begin to join your reseller program and they will begin
to draw even more new customers to your website. Be ready!
Have an entire product line in place. Whether you promote your own
products or affiliate programs, have things in place to continue capitalizing
on your new customer database. It's growing everyday, so use it.
One simple thing
that has always worked well for me is to have an ebook or autoresponder
course available for new customers and new affiliates to give away.
Customize it with a unique reseller i.d. number for them, and many will
begin to give it away to their network of associates immediately.
It's a great way to quickly multiply your marketing like a virus, with
virtually no effort on your own part.
6. Repeat the
process. So, your joint-venture was a great success. So, don't
stop there. Many of your new customers and affiliates are ezine publishers
as well. Offer them the same proposal. Stretch your contact
list, and approach other ezine publishers with your successful proposal.
And, of course,
you have a database of those who recently participated in your current
joint-venture. Contact them with a NEW offer for a different product
or service. Most will continue to work with you on future projects.
Microwave marketing.
You pop your advertising
into a machine, press the "Submit", er, "Start" button and in just a few
seconds...
...voila!
The door swings open and out pours a hot helping of sales.
Sounds good, huh?
Kind of makes my mouth water just thinking about it. Is it possible?
I'm snacking on
the profits right now. Won't you join me?
__/ __/ __/ __/ __/ __/ __/ __/ __/ __/
__/ __/ __/
Copyright © 2000 Jimmy D. Brown. All
rights reserved worldwide. Jimmy D. Brown is helping average people get
out of the rat-race and earn a full-time living online. For more
details on firing your boss and creating your own internet wealth, visit
us at
http://hop.clickbank.net/hop.cgi?YOUR
NICKNAME/thevault
IMPORTANT NOTE: Don't forget to
insert YOUR Clickbank nickname in the link at the close of the article!
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